Blog Post 20: Closing Post

Dear moderator,

Welcome to my blog, I hope you like it!

To find my research and planning evidence, please click on the AS Research and Planning label which is on the top right hand side of my blog.

I hope you enjoy it :)

Thank you

Lucas 3084

This blog is now closed.

Blog Post 19: My Finished Adverts

I am extremely proud of my 2 finished adverts. I put a great deals of effort into both of them and I firmly believe they conform to the conventions of take-away food delivery adverts.

This was a difficult and tiring process, however I am glad I participated in it, and am greatly pleased with the outcome of it.

Blog Post 18: My Target Audience Feedback

I conducted a focus group meeting with 3 different people that would be able to represent my target audience. This enabled me to find certain aspects of my adverts that were successful, and which were flawed.

The focus group was conducted on Saturday morning at my house with one 2 of my friends (one is a White 16 year old male called Louis, the other is 17 year old black Female called Leanna) and one of my mother’s co-workers ( white 29 year old female called Chloe), and I asked them a series of questions concerning their opinion on both of my different adverts. I noticed many different trends from this data I gathered. In my first advert, the 2 younger members of the group found it humorous when the delivery person arrived so quickly and being dressed up in weird clothing. This feeling was mirrored by the older member, but she also did find it a bit 'over the top' and 'unbelievable'. From this I can tell that certain members of the audience can suspend their disbelief of the shot due to it being an advert, however some can see past this and may find the advert hard to believe and thus identify with. Also, the older member liked the voice of music, found it quite upbeat, 'jolly', which created positive connotations with the brand for them. However, both the younger members said that they found the music to be 'clichéd', and dull. From this I can tell that the music choice does not please everyone, and has different effects on different people.

questions i asked the group

In the second advert, all 3 of the people said that they understood the meaning of the advert, and were able to identify with it. However, 1 of the 2 younger members said they didn't like the effect of the transitions to show changes in time. I think this is more of a personal problem with the advert over an actual error, as the other 2 said they liked the choice.

I learnt from these responses that everyone has different opinions, and that you cannot please everyone. However, if I was to go back and do it again I would have thought more about the choice of music in order to make it be slightly more interesting.

Blog Post 17: My Advert Reviews

After I finished editing my adverts, they were reviewed by my A level teacher and my peers. This allowed a new perspective on the adverts in order to find issues I may have missed.

There were some improvments suggested by my teachers and peers for both adverts. In the first advert they thought the grading could be improved and some more sound mixing could help the advert. in the second advert the main problem was the difference in lighting between the scene at the door and the rest of the advert but i was not able to change that as the time for filming had gone past. but in order to make it less noticeable i increased the brightness and did some grading to make it look more realistic.These improvements resulted in a final adverts of higher quality than the ones put up for review.

Blog Post 16: My Rough Cut

I made a rough cut in order to find out any errors I had made in the planning process. I would be able to find if any shots did not fit in with the style of the advert, and if there were any continuity problems.

The main issues were that in the first advert the lighting was too low so I re planned my next shoot to be in the morning to ensure that I am not shooting in the dark. in the second advert the main issue was the framing, therefore I re-drew my storyboard so that I could visualise the shots better and to frame them better. This resulted in my final finished ads being of much greater quality than the rough cut.

Blog Post 15: My Shoot-board

I made a shoot-board in order to make the filing process easier and more efficient. I planned out what shots to film in what order, where they were being filmed, the actions and camera movement in the shot, the actors and what dialogue was being spoken.

Advert 1:

Advert 2:

This was greatly beneficial to my project as I was able to not miss any shots when I actually filmed my adverts. I was able to film very efficiently without any missed dialogue and movements, allowing me to edit both adverts effectively.

Blog Post 14: My Kit List

A kit list was essential when sharing kit in order to prevent any kit being lost, as after one partner would finish shooting, they would check all the kit they had against the kit list.

This helped to benefit my shooting experience as it de-stressed the experience with the threat of losing kit being eliminated.