Blog Post 7: Research into Existing TV Commercials in Other Forms (E.g Online, Print, Billboard)

This was important to research as it gave me advantageous insights into alternative mediums for advertising this type of service. This allowed me to find new ideas and techniques of branding and anchorage, which I was able to take into account when creating my own adverts.

In this print advert, the slogan  'The food you want is just  tap away' is present in large letters, helping anchor the meaning of the advert to the brand. It also helps to draw the readers attention to it and get the message across of the ease of use of the app, and how quick the speed of delivery is. An average seeming actor is used in the focal image. This allows a larger audience to be able to relate to the advert, helping to increase audience appeal. A large variety of vibrant colours are used, creating positive attributes linked to the brand, helping to pursuade the audience to use the Just Eat service.




For this advert the food is not glamourised, it simply show what a normal takeaway looks like, helping people to identify with the advert. The slogan 'Craving a curry' highlights the ease of use of their service as it makes it seems like a casual need that can be easily met. This helps to highlight their brand values of being able to quickly and easily satisfy any cravings you may have. The brand information, such as their website, is shown largely at the bottom of the advert. This is a convention in order for the audience to easily see how to access the service, pursuading them to utilize it.

This research was beneficial to my project as I understood how important it was for different types of advertisements that are part of the same campaign, to work in synergy. The colour palettes and fonts for both Just Eat and Hungry House were the same across all platforms and I did this in my 2 adverts through the use of the same colours on the app logo. I also learnt that big font sizes are very important to catch the eye of the audience.