Blog Post 18: My Target Audience Feedback

I conducted a focus group meeting with 3 different people that would be able to represent my target audience. This enabled me to find certain aspects of my adverts that were successful, and which were flawed.

The focus group was conducted on Saturday morning at my house with one 2 of my friends (one is a White 16 year old male called Louis, the other is 17 year old black Female called Leanna) and one of my mother’s co-workers ( white 29 year old female called Chloe), and I asked them a series of questions concerning their opinion on both of my different adverts. I noticed many different trends from this data I gathered. In my first advert, the 2 younger members of the group found it humorous when the delivery person arrived so quickly and being dressed up in weird clothing. This feeling was mirrored by the older member, but she also did find it a bit 'over the top' and 'unbelievable'. From this I can tell that certain members of the audience can suspend their disbelief of the shot due to it being an advert, however some can see past this and may find the advert hard to believe and thus identify with. Also, the older member liked the voice of music, found it quite upbeat, 'jolly', which created positive connotations with the brand for them. However, both the younger members said that they found the music to be 'clichéd', and dull. From this I can tell that the music choice does not please everyone, and has different effects on different people.

questions i asked the group

In the second advert, all 3 of the people said that they understood the meaning of the advert, and were able to identify with it. However, 1 of the 2 younger members said they didn't like the effect of the transitions to show changes in time. I think this is more of a personal problem with the advert over an actual error, as the other 2 said they liked the choice.

I learnt from these responses that everyone has different opinions, and that you cannot please everyone. However, if I was to go back and do it again I would have thought more about the choice of music in order to make it be slightly more interesting.